The user experience that you provide on your web or mobile application is of the utmost importance. Even the tiniest deviation from what the customer expects to happen during an online booking or sale can result in them abandoning the transaction and you losing a sale.
From the very beginning of your project, MICROS User Experience consultants will work with you to build the right information architecture and navigation for your solution. We use tried and tested processes to run workshops with you aimed at understanding your customers and their needs and objectives.
User experience optimisation should be a continual process. Once your solution is live, MICROS will work with you to find ways of finessing the user experience to iron out all glitches, however small. By continually testing and experimenting, you can continue to increase your conversion and win incremental bookings and sales.