User Experience

The user experience that you provide on your web or mobile application is of the utmost importance. Even the tiniest deviation from what the customer expects to happen during an online booking or sale can result in them abandoning the transaction and you losing a sale.

Information architecture

From the very beginning of your project, MICROS User Experience consultants will work with you to build the right information architecture and navigation for your solution. We use tried and tested processes to run workshops with you aimed at understanding your customers and their needs and objectives.

Continual optimisation

User experience optimisation should be a continual process. Once your solution is live, MICROS will work with you to find ways of finessing the user experience to iron out all glitches, however small. By continually testing and experimenting, you can continue to increase your conversion and win incremental bookings and sales.

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Intuitive experience

Call 020 7813 4434 or email mfuksales@micros.com


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All the latest from the Blog

  • May 15 2013 The Ship introduces text messaging for pub food orders

    We’ve been working on a really interesting project with Youngs recently to help them manage food orders in their very popular riverside pub, The Ship. You can read the full case study here but I also thought I’d go along and try it out from the customer’s perspective. The Ship is a very busy pub... Read more

  • May 14 2013 Hotel La Tour – great example of hotel technology innovation

    One of the best examples of technology being used successfully by a hotel can be found at Hotel La Tour in Birmingham. They’re a MICROS customer but putting any bias aside, they’re delivering a really clever and well-thought out experience to their guests. I thought I’d share some details. The innovation starts in the Hotel... Read more

  • May 03 2013 Wagamama’s online ordering and takeaway service

    We’ve been doing some research here at MICROS eCommerce on how restaurants and pubs can increase revenues by offering delivery and takeaway. We found that although 44% of restaurant and pub chains offer some sort of delivery or takeaway service, only 12% allowed us to order online. One of those chains is Wagamama (who are... Read more

  • May 02 2013 An example of good delivery communication from retailers

    Last week we released our 2013 Online Retail Delivery Report. Whilst carrying out the research for the report we noticed a couple of retailers that stood out in terms of communicating with customers to providing them with updates on the delivery of their goods. We test each retailer from the perspective of the customer and... Read more

  • Apr 24 2013 More retailers now offering next day delivery

    The results are in and our 2013 Online Retail Delivery Report shows that retailers are offering quicker delivery options to customers. The percentage of retailers offering next day delivery has increased from last year, meaning that over two thirds (68%) of retailers now offer this service. Larger retailers are more likely to offer next day... Read more

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