The growth in popularity of Facebook, Twitter, and other forms of social media means that hotels, retailers, and restaurants need a strategy and tools for managing those channels. While the jury may still be out when it comes to “f-commerce”, there is no doubt that word-of-mouth is very powerful and you need to listen in to what your customers are saying.
Protect your brand
Whether you’re a hotel needing to manage Tripadvisor, or a retailer needing to respond to customers tweeting about your service or asking questions about you, reputation management needs to be a part of your social media planning. MICROS can provide the tools and consultancy to help you succeed.
Engage your audience
Social media can also be used to actively engage with new and existing customers. Whether through building profiles, uploading content, or advertising, there are numerous ways of shaping a brand presence on social channels and using them to proactively reach out to your target audiences.