Case study

Flemings Hotels

“Fleming’s Hotels are deeply committed to providing a high quality service. myStayManager gives their guests faster access to all hotel offerings via an in-house app. This will enable them to meet customer requests faster and more efficiently, to save time, and to generate incremental business.”

Andrea Bianchi
Senior Director eCommerce, MICROS

Fleming’s Hotels are part of HMG, Hotel Management & Servicegesellschaft mbH & Co.KG, which was founded in Frankfurt in 1990 and has been successfully present on the market for almost 20 years – in Germany, Austria, and Switzerland. The company also operates hotels as the Steigenberger and InterCity brands. The cornerstone of HMG’s philosophy is a uniform high quality standard in the four- to five-star hotel segment, offering high grade and modern interiors as well as excellent service coupled with a Best Price Guarantee.

Mobile booking tools have become an important revenue generation resource within the hotel and catering industry allowing hoteliers to improve guest interaction while at the same time assisting them to meet their business objectives. Following this latest trend and true to their philosophy to always offer that little bit extra, HMG has decided to provide its guests with faster access to all hotel and restaurant offerings / to take their services to the point of service – i.e. to their guests.

HMG’s guests will be able to directly access all restaurant and hotel offerings via an inhouse app. This will enable HMG to meet customer requests faster and more efficiently, to save time, and to generate incremental business.

OPERA myStayManager is a user-friendly mobile smart phone application/custom-designed travel management tool, adding unique value to HMG’s brand by leveraging OPERA information resources.

Fleming's website 

  • myStayManager allows guests to self-manage their travel details in real-time, simplifying their business or leisure activities.
  • The app encourages guests to enjoy hotel amenities and, through trusted web communities, can extend hotel service offerings with real-time “location information” fostering guest loyalty.
  • OPERA webProposal enables customers to create, distribute, and manage professionally designed and customized sales and catering proposals.

  • HMG can incorporate its own logos, images, video tours, external links, and attachments.
  • Marketing of hotel facilities is custom-tailored to the customer’s inquiry or interest.
  • Standardized responses create a unified impression of the HMG brand.
  • Proposal tracking and follow-up are simplified.




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